Around 4 billion people worldwide use email every day for communication, and no other medium comes close to having this number of daily active users. Are you leveraging the potential of email marketing in your lead generation strategy?

When it comes to generating and converting leads, there isn’t a more powerful digital marketing tactic than email marketing.

Studies show that despite the growth and prominence of messengers and chat applications, nearly 62 percent of consumers prefer facilitated brand interactions via email – and this preference extends across genders and age groups.

The widespread usage and increasing global relevance of email make email marketing more critical than ever before.